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Home > Culture > Arts
Peter Saville designs us some giftwrap
The city’s Creative Director provides a Manchester first with some glorious wrapping paper
Date Published: 16/11/2009
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Pete’s been putting his designing hat back on. The city’s Creative Director, Peter Saville, ex of Factory Records, Dior, Givenchy and so forth, has designed some special Manchester wrapping paper for Christmas ‘09. You can judge the design for yourself on this page. Vivid, intense, visually exciting. Saville has showered Manchester's Christmas shopping with electric rainbows, with oscillations of colour. Just to look at it lifts the mood. Manchester’s official word on the paper is this. ‘In keeping with the city’s ‘original modern’ ethos, Saville’s aim for the multi-coloured abstract design, was to subtly evoke the warmth and emotion of Christmas in a contemporary way. It has been printed using six colours rather than the traditional four-colour process. ‘Only five thousand tubes will be available, each containing two 1 metre x 70 cm sheets and they will be on sale from 16 November from the Tourist Information Centre in St Peter’s Square, Manchester City Art Gallery’s shop, the gift shop at Urbis, Visit Manchester’s Christmas market stall in Albert Square and on-line at www.visitmanchester.com and from Vinyl Exchange in the Northern Quarter. Priced at £2.99, this exclusive multi-coloured glossy paper can also be framed, offering a unique Christmas present.’ Saville himself says: “When I was approached to design a gift wrap for Manchester I thought it was a fantastic idea and something I have never done before. Designing a successful wrapping paper is not easy but working together with colleague Howard Wakefield, who lent his technical expertise, we’ve come up with a great result.” Saville design as the city's Creative Director in the mid-noughties |
Mr S is forgetting here the old saying about judgement being in the eye of the beholder. But we'll let him off because we think the design is fabulous. Vivid, intense, visually exciting. Saville has showered Manchester's Christmas shopping with electric rainbows, with oscillations of colour. Just to look at it lifts the mood. If you're one of those, a) aesthetes who are fastidious about presentation, b) an anal retentive obsessive (you choose) and care about the whole look of your gifts, from wrap to contents, then £2.99 seems a very reasonable price to pay for Saville’s lush wrap. It is better than his rather thin recent logo for Manchester shown here, and reveals his long-standing love of vivid colour perfectly. We’re definitely going to get our hands on some of the stuff. And one final thing. This initiative from Cityco, Marketing Manchester and GMPTE, is apparently the first time a city has created its own giftwrap. Peter Saville looks like he loves posing for publicity shots For Manchester this ‘first’ isn’t quite up there with initiating the first industrial society, splitting the atom or developing the first stored computer (all good Manc achievements) but it still reveals a welcome sophistication even if it is with a non-essential item. It’s exciting in all the ways the recently revealed Christmas TV ad (click here) and the railings on the tram stations aren’t (click here). Maybe we can wrap the stations in this paper. Giftwrap is a humble commodity but this version should be given to every councillor and council officer as an example of local design standards they may want to emulate. Saville design 1983 style: New Order's Power, Corruption and Lies album |
scoteee says..“ Peter Saville,Paul Smith what's the difference? ”
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JayneyBaby says..“ Ha Ha ha, it's Paul Smith all over again!”
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Blame says..“ How much do we pay Peter Saville again?”
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scoteee says..“ hahahaha @ dig”
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Lawrence Llewelyn Bowen says..“ Dear Manchester City Council, will you let me set up my Christmas lights on King Street? It needs reviving like Blackpool!”
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Anonymous says..“ Is this a spoof article?? ”
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Anonymous says..“ Cas, Have you actually heard Saville speak about the city, his role and his ideas?”
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Darren Scott says..“ Why not set up a Manchester Creative Committee that includes a Branding Expert, an Architect, a Planner, etc... ”
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Cas says..“ Darren, I agree. Saville, Simpson, a Tourism person, Sports person, Arts and Leisure. I'm sure Schofield could sneak upon it. That would be some committee.”
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Lisa M says..“ Manchester becomes the first city to design its own gift wrap. Seriously? I am embarrassed. Taxi to Leeds anyone? ”
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err? says..“ if he was a 'green' he wouldn't be designing wrapping paper at all would he? ”
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helen says..“ Where can I buy this? Could someone let me know? ”
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mark m says..“ I guess if you read the article Helen your answer will become apparent. ”
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oh for gods sake... says..“ What a sarcastic, condescending post, mark m. Was there really any need to be so patronising???”
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mark m says..“ Of course there was”
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O says..“ It may not be original but why is it not modern? The aesthetic of Modernism is based on using the past to create a present (present - no pun intended). ”
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sprout says..“ @ Anon - cheers for the pointer. I'd say that http://www.parriswakefield.com/page/graphics/waste-paintings/Waste-8# is pretty much exactly the same thing. And how much has this cost!?”
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Clare says..“ Everybody is slagging this paper off, but it has still sold out on visitmanchester.com. Somebody must like it!”
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Karen H says..“ Clare half the ranters are praising the wrap. Why don't people read things properly? Love it. The paper that is.”
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scoteee says..“ I still think its too much like Paul Smith's designs.I bet Nottingham havent got any from him yet, because he like they have taste.”
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Rob C says..“ Great idea, and given the man's history we should all be thankful it didn't turn up next Easter...”
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Anonymous says..“ that article is so funny.might buy a tube if i get round to it, in the sales! or else i could just print off the copy i saved from this site. hmm...”
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Blame says..“ So has he just copied an old design he'd already done and just changed the colours slightly?”
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Anonymous says..“ He hasn't changed anything at all, just copied.”
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Jerome says..“ I like it there's something Bridget Riley about the whole thing.”
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Darren Scott says..“ We designed our own wrapping paper this year too... see it here! http://truthdesign.typepad.com/truth_design/”
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