What's In A Name? About £50k, normally

THE Cornerhouse and the Library Theatre Company are looking for a new name to sum up the new-look organisation.

The two will merge next April to create - and this is their words - 'an entirely new production based multi-artform organisation.'

Brand agencies normally get paid tens of thousands of pounds for this sort of stuff, which normally results in something looking like a sad owl or roadkill.

And they're looking for a brand strategy agency to give them a new name.

There'll be a new purpose-built home at First Street, costing £19m and opening in 2014, led by Manchester City Council.

Together with the council and Marketing Manchester, the two entities are going out to tender for the following:

'A. A brand strategy and brand name for the new contemporary arts organisation that articulates its artistic vision and core values and is relevant, meaningful and connected with its audiences. Strategy deliverables include the brand story, values, positioning, and personality.

B. A forward thinking, inspirational and ready to implement visual and verbal identity that brings the brand strategy to life. Deliverables include a clear brand brief, style guidelines and templates for collateral, designed to ensure the long-term, consistent implementation and management of the brand.'

Agencies are invited to submit proposals for one or both of these areas, and joint submissions are also welcomed.

The process will take place in three stages: An initial credentials submission (via email); meetings with longlisted agencies; selection of a final shortlist of agencies who will be asked to put together a presentation on their approach to the project (creative concepts are not required as part of this presentation).

The closing date for credentials submissions is noon on Friday 16 December.