Sparklestreet Sparkles For The Street

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SPARKLESTREET's party on the Coronation Street set for Adidas won praise at last night's UK Event Awards in London.

"It took us a fair while to get the show's producers to agree to a complete handover of the set for 36 hours. There were lots of negotiations in London but in the end I think we covered every possible issue."

The Manchester firm lost out to LDR London in the Best PR Strategy category but picked up an award chosen by the chairman of the judging panel Paul O’Neill of Guinness World Records.

Sparklestreet organised the party last year to mark the launch of Adidas' Star Wars-themed advert starring Snoop Dogg, Ian Brown, Noel Gallagher and David Beckham.

It invited 600 guests to a mystery location in Manchester which turned out to be the Corrie set decked out for a street party. 

Bernard Sumner's band Bad Liutenant and Badly Drawn Boy played at the event which took place around the time ITV producers were preparing the set for the tram crash.

Sparklestreet's Gary McClarnan and colleague Clare Goodchild
Sparklestreet's founder Gary McClarnan told How-Do: "We didn't win our category and were a bit disappointed. We were chatting away at the table when we heard we'd won the chairman's award.

"It's great recognition for the team that put it together," said McClarnan who was based above Dev's corner shop in the weeks preceding the party.

"It took us a fair while to get the show's producers to agree to a complete handover of the set for 36 hours. There were lots of negotiations in London but in the end I think we covered every possible issue."

Sparklestreet went on to organise a similar party for the show's cast and crew to mark its 50th anniversary.