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"Would we move to MediaCity? Maybe...but not yet."

Simon Binns listens to Google's UK CEO on Salford Quays

Written by . Published on October 4th 2011.


"Would we move to MediaCity? Maybe...but not yet."

MATT Brittin, the chief executive of Google in the UK and Ireland, claims his firm "wouldn't say no" to pitching up on Salford Quays - although there are a few projects that the firm needs to concentrate on first.

Brittin visited the BBC's new offices on MediaCityUK this week at the invitation of the University of Salford, but when asked what it would take for Google to move into the Peel-owned development, his answer was: 'Not much".

"We don't know everything about you. We have a platform of data that becomes interesting when you aggregate it."

"We've got small team in Manchester, but not at MediaCity," he said. "Having seen the offices here, I don't think we'd need too much persuading. I don't think we'd say no to coming here. We just haven't got around to it yet."

He drew an impressively-sized audience - perhaps not surprising given that Google draws in around 3bn users a month worldwide, and is second only to Facebook for global traffic.

There were lots of interesting stats and numbers being thrown around. How about this one: around 48 hours is uploaded to Youtube, which Google owns, every minute.

Brittin claims the world's five billion smartphone users will become a larger user of the web than the two billion who currently access it through a computer.

He said the whole Google ethos was "fast and happy" - find things quickly and give people the right information, especially info that's local and relevant.

He also said the terrorist attacks of 9/11 made the firm realise that people were searching for news via a search engine just as much as they were for information about where they could buy or find things.

Google doesn't want to be "the world's brain", however, nor does the company know everything about us, according to Brittin. "We don't know everything about you," he said. "We have a platform of data that becomes interesting when you aggregate it.

"Google is essentially a maths project. It was two or three years before any money came in and the main rival is always two or three people in a garage coming up with the next big thing. It's not Microsoft or Facebook."

That's not strictly true of course - Google Plus has been set up to rival the traditional social media sites, including Zuckerberg and co.

The firm is also taking on a big building in East London which it wants to turn into a hub for digital creative firms.

But Brittin said the challenges for Google, and pretty much everyone else in internetland, is how to grapple with the growth of mobile technology, and he also said the search was "far from finished".

"We're doing a lot of experimenting and failing," he said. "We wouldn't be an innovation company if we weren't."

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7 comments so far, continue the conversation, write a comment.

Andrew LanghornOctober 4th 2011.

There are lots of Google bashers out there, and it's a real shame. In essence, Google do one thing, and one thing very well, in different facades: they take once very unorganised data, and organise it, making it easier for users to get hold of. As Matt said, they're not interested in using this data for their own purposes. On it's own the data is interesting, but aggregated with other pieces of data, it can become powerful for the end-user. "Viva la Google!" is all I can say!

1 Response: Reply To This...
the Whalley RangerOctober 4th 2011.

Ultimately, you have got to ask yourself the following.

Why is this collecting of data and its evaluation allowed?

Has society really sanctioned this or is this a 'back-door approach'?

Who gains from it and at what expense?

Jonathan SchofieldOctober 4th 2011.

But Andrew, Google's scale and size is worrying. They are in terms of reach, bigger and more pervasive than national governments could ever be - and there's no democracy at all involved in their decision making. Also the way they target and manage information to and for individuals who haven't asked for this to be done is worrying. Who regulates Google and its 'hey guys, we're the good folks'?

KenOctober 4th 2011.

I agree with Jonathan s, companies with this much power and influence need to be regulated. We do not need another media organisation regulating itself, just look at the newspaper industry to see how self regulation serves its own interest to maintain doing what it likes when it likes. Media regulation needs addressing urgently. Power hungry moguls like Murdock need moral and ethical police governing them if we want to ensure a free thinking future for our children.

1 Response: Reply To This...
Frazer MunroOctober 4th 2011.

not sure how compatible the ideas of 'moral and ethical policing' and 'free thinking future' really are...

Ministry of Information RetrievalOctober 4th 2011.

yes, let's create a Ministry of Information Retrieval!

It's a sick world out there...I wish more people had a clue what is actually going on.

Ned LuddOctober 4th 2011.

Consumers have a choice.
If you are so anti - Google, simply don't use it.

Google AnalyticsOctober 4th 2011.

Dear consumer

you have no choice - I will analyse you, whether you like it or not!

Mike RosoftOctober 4th 2011.

Don't Tesco do something similar with the Clubcard information?

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